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Paradigms of Image Construction
Format or Frame Size/Shape
Film
16mm w x h 4:3
35mm 1.85:1 or wider
Video
NTSC w x h 4:3 640 x 480 pixels
CCIR 601 720 x 486 pixels
DV 720 x 480 pixels
HDTV
720p (1280 x 720 progressive scan) or 1080i (1920 x 1080 interlaced scan)
(an HDTV monitor must be capable of displaying a 16 x 9 aspect ratio image)
Computers
any aspect ratio that will fit on the screen
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(from American Cinematographer Manual 8th edition)
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Elements of Graphic Design:
Line, Type, Shape, Texture (These are actually "drawn")
Principles of Graphic Design
Balance, Contrast, Unity, Value+Color (How we combine the elements)
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Elements
Line
Lines create mood
organize a design
texturize
More Info
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Type
creates mood and helps shape
More info
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Shape
gives or determines form
organizes, sustains interest, helps the concept
More Info
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Texture
visual or tactile surface characteristics
fill, create mood, used in type
do not use a texture that interferes with your concept
More Info
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Principles
Balance
Can be achieved in many ways:
symmetry, asymmetry (tension)
Creates mood
Contrast
Through shapes, type, color, value
Unity
Use of grids, similar elemennts
Leads the eye from one thing to another
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Value and Color
value defined is the relative lightness or darkness of an object, strictly
relative to other elements.
color can override value
creates mood (pastels / greys / warm / cool)
Color Schemes: Designing Using Color Palettes
Electronic Color Spaces Info
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