Paradigms of Image Construction
Format or Frame Size/Shape
Film
16mm w x h 4:3
35mm 1.85:1 or wider
Video
NTSC w x h 4:3 640 x 480 pixels
CCIR 601 720 x 486 pixels
DV 720 x 480 pixels
HDTV
720p (1280 x 720 progressive scan) or 1080i (1920 x 1080 interlaced scan)
(an HDTV monitor must be capable of displaying a 16 x 9 aspect ratio image)
Computers
any aspect ratio that will fit on the screen
(from American Cinematographer Manual 8th edition)
Elements of Graphic Design:
Line, Type, Shape, Texture (These are actually "drawn")
Principles of Graphic Design
Balance, Contrast, Unity, Value+Color (How we combine the elements)
Elements
Line
Lines create mood
organize a design
texturize
Type
creates mood and helps shape
Shape
gives or determines form
organizes, sustains interest, helps the concept
Texture
visual or tactile surface characteristics
fill, create mood, used in type
do not use a texture that interferes with your concept
Principles
Balance
Can be achieved in many ways:
symmetry, asymmetry (tension)
Creates mood
Contrast
Through shapes, type, color, value
Unity
Use of grids, similar elemennts
Leads the eye from one thing to another
Value and Color
value defined is the relative lightness or darkness of an object, strictly
relative to other elements.
color can override value
creates mood (pastels / greys / warm / cool)
